Transparent Pricing for Real Estate Brokers
Only Pay for Qualified Buyer & Seller Leads
Transparent Pricing for Real Estate Brokers
Only Pay for Qualified Buyer & Seller Leads
Meet Your Real Estate Facebook Ads Strategist
Hello. I'm Geraldine Calixtro.
I build Meta ad system for Real Estate Brokers that deliver consistent and scalable results.
My focus is to help your brokerage grow with confidence by providing your agents with qualified and workable leads while maximizing your ad budget.
I don’t believe in generic one-size-fits-all marketing packages.
Real estate is different.
Your market is different.
Your brokerage is different.
That’s why I build custom Meta ad systems tailored to your goals, market, and definition of a qualified lead.
I deliver leads that your agents need to close sales consistently every month.
Real estate brokerages work with me because:
- I understand real estate buyer & seller psychology
- I build funnels that actually convert cold leads into real conversations
- I optimize ads weekly to meet your goals
- I update them regularly about the performance of their ads
My clients don’t come to me for “more leads.” They come to me because they want better systems and better lead quality for their real estate brokerage.
If you’re ready for a Meta ad system that finally meets your expectations and budget, then you’re in the right place.
Simple & Broker-Friendly Pricing
I understand that you want control, predictability, and quality.
This pricing is built on your lead standards and not generic “leads.”
$500/month + $50/qualified lead
Monthly management fee + per qualified lead
INCLUSIONS:
Ads Strategy & Funnel Design
We map out your entire lead flow from ad form to CRM to appointment.
Full Campaign Setup
Targeting, creative, copywriting, offers — all done for you.
Optimization & Testing
Weekly adjustments to improve lead quality and reduce ad cost.
Real Estate–Specific Frameworks
Buyer leads, seller leads, relocation campaigns, retargeting, etc.
Integration With Your CRM
KVCore, Follow Up Boss, Sierra, Chime — anything you use.
Lead Delivery to Your Agents
We send leads straight to your inbox, CRM, or agent round-robin.
Weekly Reporting
See your spend, your leads, and your cost per lead every week.
Client Dashboard
Get access to your dedicated all-in-one Google spreadsheet that contains the project details and timelines, onboarding instructions, campaign performance report and lead tracker.
This dashboard gives you and your team full transparency.
You get a full team behind you without full-agency pricing.
YOU ONLY PAY FOR BUYER AND SELLER LEADS THAT MEETS YOUR STANDARDS.
YOU decide what a “qualified lead” means.
You tell me the exact criteria your team or brokerage needs, such as:
✔ Buyer only or seller only
✔ Price range or property type
✔ Zip codes or farm areas
✔ Local leads only
✔ Homeowners only (for seller campaigns)
✔ Pre-approved buyers only
✔ Form questions you want answered
✔ Minimum intent indicators
You don't have to pay for the leads that don't meet your qualifications.
This gives you total control over quality, spend, and the workload your agents receive.
No hidden fees. No long-term contracts.
Consulting Options (If You Don’t Need Full Management)
For brokerages who want strategy, clarity, or help for their in-house team.
$150/hour
Audit & Strategy session
A full walkthrough of your ad account + funnel + targeting.
You’ll get a complete roadmap of fixes and opportunities.
Perfect for brokers who’ve tried ads but aren’t seeing consistent results.
$300/month
Done-With-You Setup
Hands-on 10 hour sessions where we build your campaigns together.
You learn exactly what to do, step-by-step, with me guiding the entire setup.
Perfect for brokers who want ownership of their campaigns.
Please take note that the 10-hour sessions are consumable within 1 month.
$500/month
Monthly Consulting Retainer
Ongoing support for your in-house marketer or assistant.
We review performance, fix issues, optimize campaigns, and map next steps.
Perfect for growing teams that want expert eyes without outsourcing.
What Makes My Service Different From The Agencies You Worked Before?
Frequently Asked Questions
What exactly counts as a “qualified lead”?
A qualified lead is based entirely on your criteria. You choose what your brokerage needs and I only bill you for leads that meets your standards.
How many qualified leads can I expect each month?
Most brokerages typically receive 20–60 qualified leads per month, depending on your market, ad budget, and chosen lead criteria. Leads usually start coming in within 24–72 hours of launch.
What if the leads don’t respond or don’t convert?
I will take care of the quality of the leads, but the lead response and conversion will depend on your follow-up system and closing skills.
Is there a contract or long-term commitment?
No contracts. No long-term commitments. You can stay if you’re getting value.